Our client operates high end restaurants in Nairobi with three branches. They are in business to
transform livelihoods of rural-based communities in Africa by enhancing their capabilities to leverage
on their Culture and Heritage.
As a Marketing Manager, your role will immensely contribute to this purpose by effectively positioning
our brand; locally as well as internationally.
They are set to roll out an exciting 3-year transformation plan, which seeks to position the brand on
an exponential growth path.
By joining our client, you become one of Africa’s top, highly motivated ambassadors, whose intention
is to provide a linkage between traditional African culture and the future; blending the heritage of
nations with the vision of its’ people. As we stand for culture preservation and the transfer of its
practices, you will continuously stay on a career growth path as you get challenged during our journey
of growth.
Your Role
You will strive to develop and maintain strong relationships with all stakeholders, including
shareholders, vendors, and company’s Sales Teams.
Your role in seizing new opportunities through strong customer relations is key. You will work as an
ambassador for the company with shareholders and all Key Stakeholders.
It is your primary responsibility to develop the Company’s Commercial Strategy; covering all segments
and channels to maximize total revenue and profit performance as well as market share penetration.
You will always, endeavor to keep in touch with Market trends and review/amend these strategies
accordingly in line with evolving market conditions. You will oversee planning and execution of the
Company’s Commercial Strategy and activities through supporting the Revenue management, Sales,
Catering and Events, Marketing, eCommerce, and Public Relations teams.
Key Accountabilities
Reporting to the Chief Executive Officer, your main responsibilities and essential job functions
include but not limited to the following:
(a) To The Shareholders
You are responsible in ensuring Business Review Guidelines, all Pricing & Rate Quotation Strategies
are in place in order to maximize all pricing components of sales and catering opportunities in order
to achieve a positive group market share. It is your obligation to ensure commercial management
strategies are set for all revenue streams and that all business systems are used to their full potential
to yield the highest possible amount of revenue from all revenue streams.
You will always drive the overall FMS results through the execution of commercial activities.
You are directly accountable for driving the Top line Budget and Forecast by implementing the
commercial strategy and business plan through to its execution using the company’s Commercial
Focus process and all available business tools and intelligence available.
You will strive to deliver as a minimum the budgeted revenues across all revenue streams, with a control on cost of sales, route to market, channel shift and marketing/e-commerce opportunities. You must partner with the CEO, Finance, HR and Operations Chiefs to ensure profits are maximized in line
with TGOP and EBITDA targets set.
(b) To Our People
Commercial activities are a shared responsibility of the entire leadership team in all departments
within the business including the Chief Executive Officer. You are a role model for the commercial
community within the company; and therefore, in partnership with other leadership team members,
you will ensure the development of teams and individuals in these functions whilst being a key
business partner to the Chief Executive Officer. These teams are essential as they support the business
in deriving the most value from the company’s investments.
You will aggressively and passionately be involved in the restaurant/retail level marketing, sales, and
public relations activities. You will continuously liaise with PR firms and brand teams to provide
maximum benefits to the business performance.
You will be consistently supporting our Sales team, Revenue managers/F & B Managers/Retail
Managers to establish an optimal mix, review and validate forecasts, develop strategies for different
demand periods, and review and approve retail and group pricing strategies.
In conjunction with our HR team, hire people who pursue passions that relate to our mission and
values. It is mandatory that you lead, coach, develop and retain these future talents.
You must efficiently manage performance, develop, and evaluate the commercial team members on
the agreed KPIs, whilst working effectively as part of a 4D structure in the business.
(c) To Our Customers
You will together with your colleagues, continuously check, to ensure that our products and services
deliver value for money to customers.
(d) To Our Community
Uphold our company’s mission and be our voice in all communities in which we operate; using these
communities to bring our company values to life as we educate and inspire our customers. This may
include organizing events to support rural-based communities.
Educational Background, Your Experience and Skills Include-:
• A bachelor’s degree in marketing, business, journalism, or communications; covering market
research, consumer behaviour, sales, communication, technology, and visual arts.
• A master’s degree in business administration (MBA) or Marketing (MA) is desired.
• A minimum of 5 years’ experience in marketing plus hands-on experience with CRM and SEO
tools like Google Analytics, Google AdWords, HubSpot, WebTrends, Salesforce, etc.
An attractive remuneration is on offer plus Variable pay based on set deliverables.
To apply, send your updated CV in word format to info@epafrica.co.ke
Please note only shortlisted candidates will be contacted.